Business Open Learning Archive
General Admin. Dept. Media Relations Executive Reports to: Trust Chief Executive
Job Summary:
The Media Relations Executive will work in conjunction with the Trust's senior executives to deveop and implement a comprehensive communications strategy. This will require building sound media contacts to ensure positive media coverage for the Trust's activities.
KEY JOB AREAS
Media Relations
- conduct a comprehensive review of media relations and provide a diagnostic report for the Board of Directors
- develop and implement a Trust media relations strategy
- provide a quarterly analysis of media coverage with recommendations to improve coverage
- arrange and publicise corporate events and host media representatives
- anticipating and responding to events by issuing press releases giving professional advice and guidance to other Trust managers
- co-ordinate press conferences as necessary
- provide in-house training on media relations and skills to Trust staff according to need
- establish robust relationships with key media representatives
Communications
- with directors and managers, prepare corporate and departmental promotional literature to support internal and external marketing initiatives liaising with printers as appropriate.
- provide specialist advice on writing copy for hospital communications and spress releases etc
- advise on the enhancement of internal communications with staff
- prepare and produce regular news bulletins for staff including team briefings
- develop and co-ordinate periodic staff communication questionnaires and provide bench-marking analysis for the Board
This is a new post. Job areas may change to reflect new developments
Terms and Conditions of Employment
Employee Specification
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