Overview of Marketing
The Marketing Concept
The Marketing Mix'
Notes and Questions for Market Research

Powerpoint Resources for Year 2 undergraduate programme (non-marketing students).

The course text was Jobber and Fahy, 2009, Foundations of Marketing, McGraw-Hill.

• Lecture 1: What is Marketing?
  Wants, needs, demands. Consumerism & conspicuous consumption
• Lecture 2: continuation of "What is Marketing"
• Lecture 3: eCommerce
• Lecture 4: The Marketing Mix
  Products, pricing, place, promotion, place (actual & virtual) + 7Ps
• Lecture 5: Consumer Behaviour
  see also supplementary PPT Notes on
  • Customer Segmentation which extend the Consumer Behaviour lecture - read and consider.
  • Organisational Buying
• Lecture 6/7:
  • Marketing Communications 1
    Integrate Marketing Communications - the elements, elements of advertising, communications issues.
  • Marketing Communications 2
    .... further discussion with a focus on sales organisation and .... direct marketing method
• Lecture 8: Guerrilla and Viral Marketing Strategies
• Lecture 9: Market Research
  • Examine also the case for subscribing to market research data from Google.
• Lecture 10: Ethics, Marketing, Ofcom & Data Protection
  A Summary of UK Media Regulation
• Lecture 11: lectures/marketingstratjobs.ppt

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BizEd Business and Marketing resources

Oliver Richardson's case study of a growth industry.

Sales Jobs - example job descriptions and indicators of performance

• Field Sales Representative
• Retail Sales Manager

Elizabeth Botham

Excellence from the early days of Web Marketing (1993?) with business growth enabled by eCommerce. This is a family run craft bakery in the ancient port of Whitby on the North Yorkshire coast. Original recipes, finest ingredients skilfully combined to produce Biscuits, Plum Bread and Cakes of the highest standard.